Trinity Hartman

A former cheesehead, Trinity’s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.
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Are You Keeping Up with Amazon Seller Content Changes?

By: Trinity Hartman   |   January 5, 2016

For nearly a decade, well-known brands selling on Amazon had a very important advantage over their smaller rivals: access to…

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Creating Smart Content for Product Families

By: Trinity Hartman   |   September 9, 2015

JOHNSON’S baby recently published Amazon product pages that leverage Amazon modules to showcase content for the entire product family. Ever…

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Know Your Content Options for AmazonFresh

By: Trinity Hartman   |   June 10, 2015

AmazonFresh recently began giving some food brands the option to add enhanced content to their product pages. The move towards better product page…

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Amazon Vendor Central 2.1: Bundle Your Product Content

By: Trinity Hartman   |   May 20, 2015

A new version of the Amazon Modules launched earlier this month, forcing some brands to do a quick pivot with…

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Amazon Vendor Express: Where’s the A+ Content?

By: Trinity Hartman   |   April 15, 2015

Prior to Amazon Vendor Express launching in March 2015, becoming an Amazon vendor was an invite-only affair. We know of people…

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Failing with Amazon Europe Content? 4 Tips to Change

By: Trinity Hartman   |   April 6, 2015

I’m going to let you in on a little secret: the product-level content on Amazon Europe sites stinks. All told, 4…

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Intelligent Content Conference: Twitter Roundup

By: Trinity Hartman   |   March 30, 2015

Last week, two members of the content26 crew attended the Intelligent Content Conference, hosted by Content Marketing Institute in San…

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Intelligent Content: Adapt or Get Left Behind

By: Trinity Hartman   |   March 25, 2015

I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of content…

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Get Ready to Create Amazon EU Content: A Checklist

By: Trinity Hartman   |   February 18, 2015

Are you considering adding Amazon A+ content to your European product pages? It’s a great idea. Amazon’s European sales already exceed…

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The Ins and Outs of Amazon-Built Content [Slideshow]

By: Trinity Hartman   |   July 29, 2014

Occasionally we hear complaints from our customers that Amazon’s self-service templates are too restrictive. The Vendor Central templates offer limited…

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