Will Giersch

Will Giersch is an Account Manager at Content26.

Creating Global Content for Amazon EU

By: Will Giersch   |   August 29, 2018

Amazon isn’t content to simply monopolize online retail in America — their sights are set on the entire world. Though…

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Engage Conference 2018 Round-Up

By: Will Giersch   |   March 14, 2018

My colleague, Julia Nelson, and I had the privilege of attending the Engage Conference 2018 in Portland last week. Engage…

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Rakuten Buy.com: A Merchant-Centric Approach to E-Commerce

By: Will Giersch   |   August 15, 2012

“Buy from people, not the Internet.” Among thousands of silly marketing slogans, the one shared by Buy.com and its Japanese…

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M-Commerce: Mobile Shoppers are Task Oriented

By: Will Giersch   |   April 5, 2012

As we and many others have discussed more than a little, smartphones and tablets have become an intimately connected part of…

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Compelling Descriptions for Mundane Products

By: Will Giersch   |   March 22, 2012

Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…

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Scan-and-Scram and Content Merchandising

By: Will Giersch   |   February 13, 2012

It’s known as “showrooming,” and it is not something giggling hippies do in the woods. What I’m referring to is…

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Moon Tango has an Angle

By: Will Giersch   |   February 9, 2012

In a world run by e-commerce juggernauts like Amazon and Groupon, those who wish to arrive and survive in the…

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QR Codes in Home Improvement: Kohler Nails It

By: Will Giersch   |   February 2, 2012

I recently wrote a post covering the basics of quick response codes and how they are being used by retailers…

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The Basics of QR Codes

By: Will Giersch   |   January 31, 2012

There is a lot of talk among e-commerce pros on the topic of mobile marketing–and for good reason. One study…

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Good Content, in Any Language

By: Will Giersch   |   January 26, 2012

Copyblogger has a great set of tips for marketing online to shoppers all around the world. To be specific, 12…

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