Rakuten Buy.com Infographic: How We Shop

How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed categories on the e-commerce site? What types of products are sold on Buy.com? This infographic breaks down the major categories as well as the shopping habits of Buy.com users in the United States.

For those interested in learning more about the site, please check out our overview of Buy.com’s evolution from consumer electronics e-tailer to subsidiary of Japanese Internet giant Rakuten and our interview with CMO/COO Bernard Luthi.

Infographic courtesy of Buy.com.


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