Amazon Content

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How to Write Strong Amazon Ads Copy

By: Elahna Ayson   |   September 26, 2022

When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…

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Prime Day 2022 By the Numbers

By: Gemma Wilson   |   August 4, 2022

Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…

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Amazon Vendor Central v. Seller Central: What Are the Benefits?

By: Trinity Hartman   |   July 19, 2022

Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…

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Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?

By: Jeff Kirby   |   January 13, 2022

Content26 is proud to be an inaugural member of the Amazon Advertising Partner Network, “A global community of agencies and…

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Kenshoo Rebrands as Skai, Changing Both Name and Mission

By: Jeff Kirby   |   August 12, 2021

Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…

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Are Amazon Infographics a Good Idea?

By: Signe McAdams   |   August 4, 2021

With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…

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Amazon Paid Search and Organic Search Should Work In Unison

By: Jeff Kirby   |   June 2, 2021

From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…

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The Importance of Optimizing Amazon Keywords in Product Listings

By: Jeff Kirby   |   May 12, 2021

The perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…

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Understanding the A9 Amazon Search Algorithm

By: Jeff Kirby   |   April 21, 2021

Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….

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Amazon Europe Content Strategy: Optimization and Translation

By: Becca Shreves   |   March 31, 2021

In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…

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