Amazon Content
Competing Against Amazon Private Label Products
Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…
How to Write Strong Amazon Ads Copy
When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…
Prime Day 2022 By the Numbers
Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…
Amazon Vendor Central v. Seller Central: What Are the Benefits?
Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…
Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?
Content26 is proud to be an inaugural member of the Amazon Advertising Partner Network, “A global community of agencies and…
Kenshoo Rebrands as Skai, Changing Both Name and Mission
Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Are Amazon Infographics a Good Idea?
With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…
Amazon Paid Search and Organic Search Should Work In Unison
From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
The Importance of Optimizing Amazon Keywords in Product Listings
The perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
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