Amazon Content

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Understanding the A9 Amazon Search Algorithm

By: Jeff Kirby   |   April 21, 2021

Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….

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Amazon Europe Content Strategy: Optimization and Translation

By: Becca Shreves   |   March 31, 2021

In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…

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Amazon Europe Brand Advice: Best Practices for Advertising and Content

By: Becca Shreves   |   March 17, 2021

While Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…

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Product Description Word Counts: Why Length Matters for Amazon Content

By: Elizabeth Olmsted   |   March 3, 2021

Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…

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Is Amazon Premium A+ Content a Good Idea for Your Brand?

By: Signe McAdams   |   February 10, 2021

There’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…

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Amazon Europe Growth: Recent Expansion and Retail Landscape

By: Becca Shreves   |   January 27, 2021

During an intense and challenging year for many, Amazon Europe growth during 2020 proves that the online retail giant truly…

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Mobile E-commerce: How Great Content Can Boost Your Strategy

By: Douglas Mellon   |   December 30, 2020

Amazon is dominating online product searches and will continue to do so into the foreseeable future as consumers increase their…

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Amazon Store Versioning Makes Storefront Changes Easier

By: Signe McAdams   |   November 25, 2020

As Amazon positions itself as a brand builder, one of the options it offers is the Amazon Brand Store. A…

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Amazon Stores Are Now Easier to Find

By: Signe McAdams   |   October 20, 2020

With the introduction of Amazon Stores in 2018, Amazon made it clear that they wanted brands to see the site…

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Pandemic Gives Amazon Appliance Brands a Huge Opportunity

By: Elizabeth Olmsted   |   August 6, 2020

As people’s lives change due to the pandemic, they are buying appliances to help themselves adjust. Whether for entertainment (buying…

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