Ecommerce Advertising

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Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

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How Augmented Reality Can Enhance Your E-Commerce Presence

By: Becca Shreves   |   August 11, 2022

No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….

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Why Should E-Commerce Brands Offer Social Shopping Opportunities?

By: Lauren Stasiak   |   June 29, 2022

Imagine scrolling through your Instagram, Twitter, Facebook, or Pinterest feed when suddenly there’s a sponsored post that catches your eye….

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Why E-Commerce Brands Can’t Ignore Sustainability

By: Becca Shreves   |   June 16, 2022

As the e-commerce industry continues rapidly expanding, environmental sustainability is becoming a higher and higher priority for companies and consumers…

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Preparing for Prime Day 2022: The How, When, and Why

By: Gemma Wilson   |   May 18, 2022

Since its debut in 2015 as a celebration of Amazon’s 20th birthday, the annual Prime Day event has grown year…

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Content26 Website Relaunch Celebrates Brand New Galaxy Partnership

By: Jeff Kirby   |   May 9, 2022

Content26 is excited to announce a website relaunch that celebrates our addition to the Brand New Galaxy family of companies….

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My E-Commerce Career: Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk

By: Gemma Wilson   |   January 27, 2022

Careers in e-commerce are as dynamic and varied as the fast-changing industry itself. Below, in his own words, Pathfinder 23…

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Amazon Sponsored Brands Video Brings Static Ads to Life

By: Jeff Kirby   |   September 15, 2021

Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…

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What Skai’s Retail Media Expansion Means for Brands

By: Jeff Kirby   |   September 1, 2021

This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…

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Kenshoo Rebrands as Skai, Changing Both Name and Mission

By: Jeff Kirby   |   August 12, 2021

Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…

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