Ecommerce Advertising

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Using Sponsored Brands Video Ads to Drive Brand Engagement

By: Kenichi Sato   |   February 21, 2023

For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….

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Ad Campaigns for Voice Search Require a Human Touch

By: Jeff Kirby   |   November 30, 2022

Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…

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Competing Against Amazon Private Label Products

By: Jeff Kirby   |   November 16, 2022

Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…

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Beyond ROAS: Understanding Amazon Ads Metrics

By: Jeff Kirby   |   October 31, 2022

There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…

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It’s Never too Early to Start Thinking About Amazon Holiday Advertising

By: Jeff Kirby   |   October 17, 2022

For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…

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How to Write Strong Amazon Ads Copy

By: Elahna Ayson   |   September 26, 2022

When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…

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Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

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How Augmented Reality Can Enhance Your E-Commerce Presence

By: Becca Shreves   |   August 11, 2022

No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….

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Why Should E-Commerce Brands Offer Social Shopping Opportunities?

By: Lauren Stasiak   |   June 29, 2022

Imagine scrolling through your Instagram, Twitter, Facebook, or Pinterest feed when suddenly there’s a sponsored post that catches your eye….

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Why E-Commerce Brands Can’t Ignore Sustainability

By: Becca Shreves   |   June 16, 2022

As the e-commerce industry continues rapidly expanding, environmental sustainability is becoming a higher and higher priority for companies and consumers…

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