Ecommerce Advertising
Using Sponsored Brands Video Ads to Drive Brand Engagement
For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….
Ad Campaigns for Voice Search Require a Human Touch
Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…
Competing Against Amazon Private Label Products
Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…
Beyond ROAS: Understanding Amazon Ads Metrics
There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…
How to Write Strong Amazon Ads Copy
When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…
Five Mistakes Brands Make When Using Amazon Advertising
Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…
How Augmented Reality Can Enhance Your E-Commerce Presence
No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….
Why Should E-Commerce Brands Offer Social Shopping Opportunities?
Imagine scrolling through your Instagram, Twitter, Facebook, or Pinterest feed when suddenly there’s a sponsored post that catches your eye….
Why E-Commerce Brands Can’t Ignore Sustainability
As the e-commerce industry continues rapidly expanding, environmental sustainability is becoming a higher and higher priority for companies and consumers…
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