Ecommerce Strategy
Using Sponsored Brands Video Ads to Drive Brand Engagement
For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….
E-commerce Trends from 2022: Our Top Posts from the Year
For many, 2022 brought something of a return to normalcy after a hectic start to the decade. At content26, 2022…
Ad Campaigns for Voice Search Require a Human Touch
Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…
Competing Against Amazon Private Label Products
Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…
Beyond ROAS: Understanding Amazon Ads Metrics
There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…
How Augmented Reality Can Enhance Your E-Commerce Presence
No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….
Prime Day 2022 By the Numbers
Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…
Amazon Vendor Central v. Seller Central: What Are the Benefits?
Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…
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