Ecommerce Strategy

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Using Sponsored Brands Video Ads to Drive Brand Engagement

By: Kenichi Sato   |   February 21, 2023

For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….

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Predicting 2023 E-Commerce Trends

By: Sparza   |   January 18, 2023

Another year has come and gone, and with its passing, our staff at content26 and colleagues at Brand New Galaxy…

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E-commerce Trends from 2022: Our Top Posts from the Year

By: Jeff Kirby   |   December 20, 2022

For many, 2022 brought something of a return to normalcy after a hectic start to the decade. At content26, 2022…

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Ad Campaigns for Voice Search Require a Human Touch

By: Jeff Kirby   |   November 30, 2022

Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…

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Competing Against Amazon Private Label Products

By: Jeff Kirby   |   November 16, 2022

Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…

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Beyond ROAS: Understanding Amazon Ads Metrics

By: Jeff Kirby   |   October 31, 2022

There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…

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It’s Never too Early to Start Thinking About Amazon Holiday Advertising

By: Jeff Kirby   |   October 17, 2022

For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…

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How Augmented Reality Can Enhance Your E-Commerce Presence

By: Becca Shreves   |   August 11, 2022

No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….

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Prime Day 2022 By the Numbers

By: Gemma Wilson   |   August 4, 2022

Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…

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Amazon Vendor Central v. Seller Central: What Are the Benefits?

By: Trinity Hartman   |   July 19, 2022

Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…

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