Amazon Marketing Services (AMS) is a marketing game changer but brands need to pair AMS with great content to get the most out of this Amazon advertising platform. By continuously optimizing AMS campaigns and strategically using high-performing keywords in product page content, brands can rapidly increase return on ad spend (ROAS) for their AMS campaigns.
We’re happy to announce that content26 is creating a 6-part video series to explain our “AMS + content = success” approach to AMS. Our Amazon Marketing Service videos will draw from our experiences working with well-known brands to increase the effectiveness of their AMS campaigns.
Check out our first video below where we talk about the basics of AMS and how to get started.
In our upcoming videos, we’ll explore topics like:
- AMS and Grocery on Amazon
- Is AMS right for your brand?
- Amazon as a Marketing Platform
- Dinosaur brands vs Disruptor brands
- AMS Campaign Optimization: Humans vs Robots
All of our videos will be posted here and on Youtube. Subscribe to our Youtube channel to get the latest AMS videos as soon as they’re released.