Converting Lookers into Buyers and Mobile into Money


Conversion rate, or the ratio of desired results versus page visits, is one of the most important ideas in online marketing and merchandising. MoreBusiness.com offers a helpful breakdown of tips for boosting your conversion rate, mostly centered on concision and precision of content, as well as quality images and style techniques. Verbiage should be simple and clear, and graphics should be relevant and understated.

Read the full story at blog.morebusiness.com

Mobile commerce continues to grow: comScore reports that 31 percent of consumers own smartphones, and eBay estimates they will reach $4 billion in sales through mobile phones by the end of the year, according to MediaPost. Customers who buy through the eBay app, which has been downloaded more than 40 million times, also tend to spend more money per sale.

Read the full story at mediapost.com

Although high-end luxury brands were not eager to sell online at first, they have been moving more and more of their business to the web, Internet Retailer reports. Their success? Information and image. The article highlights luxury brand Bugaboo, which made 50 percent of its U.S. sales online last year by effectively using product detail pages, videos, and social connections.

Read the full story at internetretailer.com

Our friend Linda Bustos at Get Elastic composed an optimized list of select methods to help you improve your e-commerce stature. Topics include search engine visibility, conversion rate, and customer service. As always, having a “deep understanding of user behavior and expectations” will help guide your strategy toward an effective end. Never pass up the opportunity to analyze customer behavior and patterns.

Read the full story at getelastic.com