If you were looking for information about your product, what type of content would be the most helpful to you? Would it be flashy and full of market-speak? Probably not.
In a post for Search Engine Watch, Nathan Safran suggests that it’s a mistake to focus solely on trying to get people to visit your website. You also need to create content that you would want to consume and make that part of your marketing strategy.
“Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success,” Safran says.
You can read more about creating useful content at searchenginewatch.com.