Do Shoppers Want Same-Day Delivery?

A recent article in the New York Times talks about e-tailers’ push to offer same-day shipping. The article points out that the service is often a logistical nightmare as well as a money-losing proposition. Yet companies feel compelled to offer the service to compete with Amazon, which offers it for a limited number of items in some of its larger markets.

Yet there’s some question whether online shoppers really even want to get items the same day they’re ordered.

“There’s lots going on in this space, and it’s all driven by Amazon… It’s not really being driven by consumers at the moment,” Tom Allason, founder of the same-day delivery service Shutl, told the newspaper.

Read more about how retailers are experimenting with same-day delivery at

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