Of all the Halloween-trick-or-treat-costume-themed posts I’ve read today, one from Search Engine Land on creepy tracking stuck with me. Perhaps because online tracking is actually quite creepy, but definitely because the author makes a persuasive case for limiting targeted ads. As he says, shoppers who feel stalked may started criticizing their accidental stalker companies at every opportunity. They certainly won’t become repeat customers.
The article provides good tips on how to rein in your targeting, such as setting frequency caps so a user will only see your ad a few times on any given channel and creating different targeting ads for different channels.
Read more about nonthreatening ad targeting at searchengineland.com.