Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should retailers do about showrooming? Larry Freed, the CEO of ForeSee offers some advice in a recent post on the Multichannel Merchant blog.
- Create a compelling mobile experience
- Measure, measure, measure
- Don’t get duped by misleading metrics
- Provide a unified, cross-channel experience
Read the full blog post at multichannelmerchant.com.