Don’t Let Showrooming Get You Down

Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should retailers do about showrooming? Larry Freed, the CEO of ForeSee offers some advice in a recent post on the Multichannel Merchant blog.

  • Create a compelling mobile experience
  • Personalize
  • Measure, measure, measure
  • Don’t get duped by misleading metrics
  • Provide a unified, cross-channel experience

Read the full blog post at

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