E-Commerce Still Booming
Today, online news source Stock Market Wire offered up yet more numbers that underscore the Bieber-like rise of online retail. According to BRC-Google Online Retail Monitor, Q2 retail searches online increased 27 percent compared to the same quarter last year, and ever-spiking mobile searches more than doubled. Stephen Robertson, Director General of the British Retail Consortium, said, “While the retail sector as a whole is going through a difficult period, the boom in online retail continues.”
Read the report at stockmarketwire.com.
Make Way for T-Commerce
As tablet devices pervade our tech-happy society, online retailers must find ways to accommodate the growing numbers of tablet-eers. Alex Schmelkin, writing for E-Commerce Times, recognized this reality and created some advice for vendors who want to stay ahead of the game. Schmelkin recommends creating a t-commerce optimized site, or at the very least, optimizing your existing website for tablet use. He also reminds retailers to keep in mind that there are now many types of tablet devices–not just the iPad–and what works for one doesn’t necessarily work for others.
Read the full article at ecommercetimes.com.
Gender-Based Online Shopping Trends
It so happens that men and women have observably different habits and patterns when it comes to shopping online. Jeff Nobbs and Elizabeth Ulrich of Extrabux.com combined their talents and compiled some fun statistics to explain the online retail habits of women and men. Some interesting findings:
- Women 45 to 54 spend considerably more than their male counterparts
- Women tend to make online purchases from 12 to 1 p.m.
- Men spend considerably more than women per purchase
The causes of these trends are open to analysis and debate, but it can be important for businesses to consider such statistics when creating a content merchandising strategy.
Read the full story at extrabux.com.