Finding Your Audience Beyond Demographics

I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand has a great article on Copyblogger in which he talks about the importance of knowing your audience when writing persuasive copy. The biggest problem is that we see people of a specific demographic in an entirely different way than the people themselves do. We see a collection of statistics about ages and genders while they see a genuine, real-life story. To combat this, Chartrand suggests that you create a person to write for and attach yourself to that person’s story. Get in your readers’ shoes and help lead them to a solution. You’re more likely to create a connection with your audience this way, because you’ve focused on helping them solve their problem rather than just trying to sell them a product.


17 Ways to Use Twitter

If you’re still figuring out how to fly in the world of Twitter, you are not alone. Coming up with an effective strategy can be hard, time-consuming work. Thankfully, Linda Bustos of GetElastic provides us with a long list of styles you can try for yourself. There are all sorts of ways to tweet, such as announcing a product promotion, providing customer service support, releasing event dates, or promoting a contest. Not all of these style are intended to work for your business, but this list should help narrow down the ones that will. Now it’s time to give them a try, test the engagement levels, and begin to build a strategy around which techniques seem to be benefiting your business the most.

See the entire list at

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