Be sure to check out content26 co-founder Mark White’s guest post on UX Booth. Mark hones in on how product page content shapes the online shopping experience.
In this era of rampant online shopping, brands still need to spend money on sexy, Mad Men-style content, but that doesn’t mean they can afford to ignore their product-detail pages. Manufacturers who create enhanced product descriptions win over customers … and are more likely to make the sale.
“My experience shows that manufacturers who take control of their product pages on retail sites benefit from higher conversion rates (10-35%) than manufacturers that leave the content in the hands of their retailers,” Mark notes.
You can read Mark White’s full post at uxbooth.com.