Over the next decade, will e-commerce account for 11 percent of grocery sales?
That’s the prediction, but panelists at the Food Marketing Institute‘s Future Connect conference weren’t convinced that e-commerce would have a negative impact on neighborhood supermarkets.
“I believe that bricks and mortar will be here for food,” said Joe Crafton, the CEO of Crossmark, a marketing company specialized in the consumer goods industry.
Crafton did predict that consumers could be more likely to buy non-food items online from e-commerce sites such as Dollar Shave Club or Diapers.com.
“We know that people like to see and feel some of the products they purchase, more so in food than nonfood… If I were Walmart or Target, I would be a little more worried about Amazon than if I were a grocery retailer,” Crafton said.
You can read more at supermarketnews.com.