Grocers Discuss Impact of E-Commerce

Over the next decade, will e-commerce account for 11 percent of grocery sales?

That’s the prediction, but panelists at the Food Marketing Institute‘s Future Connect conference weren’t convinced that e-commerce would have a negative impact on neighborhood supermarkets.

“I believe that bricks and mortar will be here for food,” said Joe Crafton, the CEO of Crossmark, a marketing company specialized in the consumer goods industry.

Crafton did predict that consumers could be more likely to buy non-food items online from e-commerce sites such as Dollar Shave Club or

“We know that people like to see and feel some of the products they purchase, more so in food than nonfood… If I were Walmart or Target, I would be a little more worried about Amazon than if I were a grocery retailer,” Crafton said.

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