With e-commerce expected to continue its growth path over the next 12 months, expect retailers to continue working out the kinks in their multichannel approaches to content.
Mark Simpson, founder of the consumer experience company Maxymiser, sees three trends dominating e-commerce in 2013:
- True, real time personalization for everyone
- Mobile will grow up
- Retailers will offer a seamless experiences across all channels
You can read more of Simpson’s predictions at cmswire.com.