Fact: Consumers love a good deal. So why not offer incentives to gain traction on your shiny new e-commerce videos? A recent article by Grant Crowell of Video Commerce talks about how online retailers can increase sales, grow their customer base, and build brand loyalty by offering incentives in exchange for watching e-commerce and retail videos. Incentives might come in many forms, including donations to a cause, entries into a drawing, discounts on a purchase, or gift cards.
Crowell reminds us to use all available channels, like Facebook, YouTube, Twitter, and mailing lists, when initiating a video incentive. Each channel may bring a different audience, so make sure to match your incentive accordingly. If you offer something of real value–both in the incentive and the video–you’ll gain consumer loyalty and keep them coming back for more.
Read more at video-commerce.org.
