The Rise of M-Commerce
M-commerce is a hot topic these days, and like a lot of things, it’s constantly changing. Christina Cheddar Berk over at USA Today reports that mobile shopping currently accounts for nine percent of online sales, but is expected to reach 15 to 16 percent by the holidays. With internet shopping on the rise, that kind of percentage is nothing to scoff at.
A study by Deloitte says that “almost half of all consumers say they will shop for holiday gifts online — a double-digit increase from last year.” Don’t think you can get your site ready for mobile devices by the holiday rush? No problem. This trend is here to stay. According to L.E.K. Consulting, more than half of U.S. consumers will be actively using their mobile devices regularly for shopping within the next five years. Looks like it’s time to jump on the m-commerce train.
Read more at usatoday.com.
SEO by the Numbers
Did you know that the number of Internet users has now risen to over two billion? And no, that’s not a typo. A recent post on Search Engine Journal presents us with 10 compelling statistics about Internet use and SEO. People are online much more than ever before and it’s only trending upwards. The most telling number is that 93 percent of online experiences begin with search engines. Let that sink in for a second. If nothing else in this post hits home, that fact should resonate loud and clear. Nearly all Internet usage starts with a search. SEO is king, and if you aren’t taking advantage of it you are missing out.
Read more at searchenginejournal.com.