Last week, two members of the content26 crew attended the Intelligent Content Conference, hosted by Content Marketing Institute in San Francisco.
Wondering what intelligent content is? Start with our detailed definition, then check out our favorite tweets from the event.
Structure Your Content
What happens when 400 content nerds gather to talk about intelligent content? You get a lot of smart, clever, impassioned tweets on topics such as modularity, containerless content, metadata, and more. Here are a few of our favorites.
Data doesn’t feel like content to most people. But once it’s intelligent, content can be used like data. @nozurbina #intelcontent
— Cruce Saunders (@mrcruce) March 24, 2015
Content needs to be RAW (channel neutral), SELF-DESCRIBING (metadata), MODULAR (re-assemblable). @cleveg #intelcontent
— Carlos Abler (@Carlos_Abler) March 24, 2015
A classic that never ages: "Unstructured content is stupid and does not provide any competitive advantage" via @cleveg #intelcontent
— Noz Urbina (@nozurbina) March 25, 2015
Without intelligent content, our content is too often like the kitchen 'crap drawer' @melissabreker #intelcontent
— Charles Cooper (@Cooper_42) March 24, 2015
Modularity enables reuse. But you need a pool of content modules to make it work, & metadata to put them together. @nozurbina #intelcontent
— Brenda Huettner (@bphuettner) March 24, 2015
"Metadata is all of the extra information you can put on content." Successfully unterrifying, @nozurbina! #intelcontent
— Laura Dianis Jarrell (@lauradianis) March 24, 2015
"Intelligent content requires editorial rigor" #intelcontent
— JAS (@JAyalSinger) March 23, 2015
Check out our recent interview with Bram Wessel and Misty Weaver for more insight on containerless content.
