It’s only April, but the early signs show online sales in 2012 blowing the roof off of previous years. The recent Deloitte Retail & Consumer Spending Survey tells us that 47 percent of consumers will be buying more online this year. That’s an increase of 38 percent from last year and 33 percent from 2010.
Over half of those surveyed said that Internet shopping often provides better deals and lower prices than those found in brick and mortar stores.Interestingly, nearly two-thirds of respondents had an annual income greater than $100,000, showing that even those in higher income brackets can’t back down from a good deal online.
With an increase is buying also comes an increase in demand. According to the study, 30 percent of people now expect retailers to use mobile apps and alerts along with social media to provide shopping information and updates. Consumers also plan to interact with retailers via their mobile devices at a higher rate.
Read the full story at internetretailer.com.
