It is a truth universally acknowledged that a roomful of e-commerce professionals in want of increased business will tweet endlessly. The Internet Retailer Conference & Exhibition (IRCE) wrapped up on Friday, and the fallout on Twitter may last for days. Scot Wingo, the CEO and co-founder of ChannelAdvisor, started the event with a pre-show workshop called Amazon & Me that focused on the competition and collaboration most manufacturers must engage in to sell on everyone’s favorite megaretailer. Attendees posted with #IRCEamzn and provided a play-by-play.
When I say Amazon is a bigger product search engine than Google, this is what I mean. #irceamzn #IRCE2014 pic.twitter.com/5ZMFmmLjC1 — Jessica McDonald (@coloradojess) June 10, 2014
Search is key on Amazon, for so many more reasons than people think about. For now.
Breaking down the Amazon model – #IRCE #irceamzn pic.twitter.com/E2kHPOyXmt — Michael Vorel (@michaelvorel) June 10, 2014
Hachette and Warner Brothers would probably add a couple extra arrows and initiatives to that diagram today.
6 out of 6 of the presentations I’ve attended today talked about competing with Amazon. #irce — Stephen Koenig (@smk8nig) June 10, 2014
We’re fond of the word “frenemy” when it comes to describing most companies’ relationships with Amazon.
“100% positive feedback equals money” #irceamzn #irce #chicago — ET (@redtalksalot) June 10, 2014
But never doubt that the efforts are worth it.
Products w video convert 25% better at #marblesthebrainstore #IRCE @IR_Magazine — Allison Enright (@AEnrightIR) June 10, 2014
And there are pretty straightforward things you can add to your product pages to boost conversion.
To get the slides, follow these steps: #irce #irceamzn 1. go to: http://t.co/0TE5iqqzqM 2. enter ur first/last/email 3. create pwd 4. done — scotwingo (@scotwingo) June 10, 2014
And here’s how to follow along at home. The #IRCEamzn hashtag collected an animated conversation, including lots and lots of questions from attendees illuminating exactly the kind of mystique Amazon has generated with the companies it partners with. Have a favorite tweet or factoid? Let us know.