At IRCE, Competing with Amazon Is the Question

It is a truth universally acknowledged that a roomful of e-commerce professionals in want of increased business will tweet endlessly. The Internet Retailer Conference & Exhibition (IRCE) wrapped up on Friday, and the fallout on Twitter may last for days. Scot Wingo, the CEO and co-founder of ChannelAdvisor, started the event with a pre-show workshop called Amazon & Me that focused on the competition and collaboration most manufacturers must engage in to sell on everyone’s favorite megaretailer. Attendees posted with #IRCEamzn and provided a play-by-play.

Search is key on Amazon, for so many more reasons than people think about. For now.  

Hachette and Warner Brothers would probably add a couple extra arrows and initiatives to that diagram today.

We’re fond of the word “frenemy” when it comes to describing most companies’ relationships with Amazon.

But never doubt that the efforts are worth it.

And there are pretty straightforward things you can add to your product pages to boost conversion.

And here’s how to follow along at home. The #IRCEamzn hashtag collected an animated conversation, including lots and lots of questions from attendees illuminating exactly the kind of mystique Amazon has generated with the companies it partners with. Have a favorite tweet or factoid? Let us know.

Let's work together.