Merchandising vs. Marketing: Sick


It is the job of marketing to get your attention and convince you to go to the store (or the pharmacy). To do this, marketing content needs to make you believe a product is worth your time–that the amoxicillin will cure what ails you. Marketing is about affecting opinion, how people feel about a particular product.

Merchandising, on the other hand, delivers the goods. It aims to send you home with a product–the antibiotics, in this example.

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