As online marketers get creative and send ads to follow users around the Internet, The New York Times profiles a new start-up that helps e-retailers identify which customers on their site are more likely to be serious buyers. Called TellApart, this system ranks online shoppers based on 250 different factors, from where they linked to the site from to how long they stayed on the site.
Read the full story at nytimes.com
Also on Business 2 Community, Chad Pollitt gives us three reasons good, unique content is good for business. It helps with branded search (by getting users to bookmark or remember names), it plays into the changes required by Panda (Google is specifically looking for sites that offer valuable content), and it catapults brands further into the social media sphere (as users share the content). He does offer a warning: “Content marketing is not easy and requires time and effort.” But the benefits are undeniably worth it.
Read the full story at business2community.com
On SearchEngineWatch, Josh McCoy shares three habits from the past that need to be broken for successful SEO today. Of particular note is point number two, regarding content division: Think about the end user and organize your content in a way that will be useful. It may be tempting to stuff keywords into thousands of pages, but the Panda update has changed the landscape, and clicking through 15 pages of mediocre content won’t keep your users happy anyway.
Read the full story at searchenginewatch.com
Finally, so we can all feel better about the economy and excited about the direction of online commerce, Internet Retailer reports that full-priced May web sales are up 9.5 percent from last year.
Read the full story at internetretailer.com
