Moon Tango has an Angle

In a world run by e-commerce juggernauts like Amazon and Groupon, those who wish to arrive and survive in the online marketplace increasingly must have an edge, an angle, a niche.

That’s what Bob Crimmins is hoping to achieve with his new site Moon Tango. The business asks women to itemize their personal care essentials. Items include all manner of toiletries and product, like shampoo, deodorant, skin care… really anything found in a typical home bathroom. Customers then guess how much of each item they use on a monthly basis, and Moon Tango delivers the rations every 30 days. The company makes it easy to pause, rush, or tweak orders, eliminating an obvious potential concern. They claim to offer drugstore prices, and like all the best e-tailers, they provide free shipping.

For a Q & A with Bob Crimmins, go to techflash.com.