When developing product-related content, be aware that you most likely won’t have your audience’s full attention. New research from Google shows that consumers tend to move between phones, tablets, computers, and TVs while consuming digital content. And consumers frequently double up their devices, for example surfing on a tablet while watching television.
Additionally, tasks such as making online purchases are often begun on one device and finished on another.
What does this mean for companies like Google? TechCrunch says that we should expect to see “more and more integration with how it lets users search on one device and then continue that experience on another.”
You can read more about this multiscreen reality at techcrunch.com.
