Newell Brands Case Study: Reaching Ecommerce Goals with Product Content and AMS

In early 2016, Newell Brands partnered with content26 to improve online content for its brands. The company expects ecommerce to drive a large percent of growth over the next five years, and they recognized that content would be a foundational part of reaching those sales.

Newell Brands turned to recognized industry expert content26 because of the flexibility, quality, and speed they could offer. The teams worked together to improve both product page content and Amazon Marketing Services campaigns. The goal of AMS is to draw eyeballs to products, while the content closes the sale.

Since its inception, the Newell-content26 partnership has produced not only a massive amount of quality content and measurable results but also a process that set the team up for future success.

In the first case study, see how Newell and content26 tackled their enhanced content challenges.

Read the second case study to see some of the tactics content26 used to help Newell optimize AMS campaigns to meet their goals.

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