Not All Product Videos Are Created Equal

Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on their sites. Econsultancy found some helpful examples:

  • Video offering personalized advice about a product
  • Instructional video
  • Video offering guidance on selecting a product
  • Video offering information about a product category
  • Simple product video
  • Detailed product description video
  • Video offering after-sales advice

If you’re selling a product loaded with specialized features, it might make sense to create an instructional video. Or if your return rates are high, consider offering after-sales advice on how to properly use the product.

You can read more about product videos at

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