As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the most traffic and engagement over the past year.
Our top 6 offered practical and strategic advice on creating dynamic product content. They shared insight into why well-written content matters, how to tweak ecommerce content for better results, and how to increase traffic to your product pages.
We hope you’ll join us in 2017 as we continue to share our observations on the ever-evolving ecommerce world.
Here’s our top 6 posts from 2016:
- Our top blog post Online Content: Why It Fails and How to Fix It got down to the nitty gritty of product content fails. From not knowing your audience to taking a “set it and forget it” approach, the post covered tips for fixing four common mistakes we’ve observed.
- Writing a good product title may seem like common sense, yet many companies overlook this step and miss out on sales. How to Write Product Titles for Amazon laid out some simple rules for crafting effective titles.
- We went back to the basics with 5 Reasons Enhanced Content Works. This post overviewed enhanced product pages versus a basic product page. We also looked at five concrete ways enhanced Amazon pages help sales in-store and online.
- Standing out among Amazon’s 480 million products continues to be challenging, but we know keyword-targeted ads campaigns help. What is Amazon Marketing Services (AMS)? discussed how this pay-per-click service drives traffic. This post continues to be popular for those considering content26’s newly launched advertising service, which helps clients use AMS more effectively.
- We’re seeing more interest in enhanced Amazon pages for the CPG category. With Amazon grocery expected to become a top ten US grocer by 2019, it’s no surprise. Our Director of Content Trinity Hartman discussed what some top-selling CPG brands are getting right in Amazon Grocery: Top Ranking Brands.
- Amazon Marketing Services continues to be a popular topic on the blog this year. Five Mistakes Brands Make When Using Amazon Marketing Services (AMS) drove home the idea of properly observing and adjusting your ads as you would with any advertising campaign. We’ve found AMS is an excellent tool for driving traffic to product pages, but requires the right kind of monitoring to work effectively.