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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
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Brand New Galaxy’s Frank Carvalho on Navigating Global E-Commerce

By: Elizabeth Olmsted   |   January 13, 2022

For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes…

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Success in E-Business: Rethinking the Client-Agency Relationship with Lucie Dessarts

By: Jeff Kirby   |   January 13, 2022

For many fast-moving consumer goods (FMCG) companies that focus primarily on brick-and-mortar retail, e-business remains largely uncharted territory. Both e-business…

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Amazon Sponsored Brands Video Brings Static Ads to Life

By: Jeff Kirby   |   September 15, 2021

Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…

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What Skai’s Retail Media Expansion Means for Brands

By: Jeff Kirby   |   September 1, 2021

This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…

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Kenshoo Rebrands as Skai, Changing Both Name and Mission

By: Jeff Kirby   |   August 12, 2021

Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…

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Are Amazon Infographics a Good Idea?

By: Signe McAdams   |   August 4, 2021

With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…

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Amazon Paid Search and Organic Search Should Work In Unison

By: Jeff Kirby   |   June 2, 2021

From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…

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The Importance of Optimizing Amazon Keywords in Product Listings

By: Jeff Kirby   |   May 12, 2021

The perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…

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Understanding the A9 Amazon Search Algorithm

By: Jeff Kirby   |   April 21, 2021

Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….

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Amazon Europe Content Strategy: Optimization and Translation

By: Becca Shreves   |   March 31, 2021

In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…

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