Walmart Brand Guide: Getting Started with Walmart Advertising and Product Content
by: Elizabeth OlmstedIn the early days of the pandemic, when toilet paper was scarce and social rules were changing fast, commerce was…
Read more →CPG Retailers Expand Online Grocery Advertising Platforms
by: Jeff KirbyCOVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Read more →Pandemic Gives Amazon Appliance Brands a Huge Opportunity
by: Elizabeth OlmstedAs people’s lives change due to the pandemic, they are buying appliances to help themselves adjust. Whether for entertainment (buying…
Read more →Put Amazon’s Data to Work with Amazon Audience Builder
by: Mangala DurgaAmazon’s servers are a treasure trove of beautiful, sparkling customer data. Alas, the treasure remains largely buried. However, advertisers can…
Read more →Optimizing Amazon Organic Search with Bullets
by: Douglas MellonBullets are an essential part of an Amazon product page and can be optimized to improve a brand’s presence in…
Read more →Use Your Customer Data with Amazon Advertiser Audiences
by: Mangala DurgaWith close to $280.5 billion in 2018 sales, Amazon has surpassed Google as the place shoppers go to research products….
Read more →How Top Baby Brands Succeed on Amazon
by: Douglas MellonIn recent months, the baby category has seen a nearly 60% jump in online sales, with the COVID-19 outbreak causing…
Read more →Content26 Launches Amazon Advertising Dashboard Demo
by: Elizabeth OlmstedSay goodbye to cumbersome Excel sheets: content26 has launched a demo of its new Amazon Advertising dashboard. Our proprietary executive…
Read more →Amazon Sponsored Display Ads Are Replacing Product Display Ads
by: Jeff KirbyAmazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
Read more →Now is the Time for Grocery Brands to Step Up Their Game on Amazon
by: Sophia PengWith large sections of the population staying home and hesitant to deal with crowds, the COVID-19 pandemic is changing the…
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