Amazon’s Retail Insights Report is a Tool to Improve Your Ad Strategy
by: Mangala DurgaAs Amazon storms the established advertising stronghold of Google and Facebook, the retailer is seeking to position itself as a…
Read more →Amazon Stores Are Now Easier to Find
by: Signe McAdamsWith the introduction of Amazon Stores in 2018, Amazon made it clear that they wanted brands to see the site…
Read more →Content Syndication Facts: Frequently Asked Questions
by: Signe McAdamsWe receive lots of questions from clients about the ins and outs of syndication, so we’ve assembled this primer on…
Read more →Content Syndication: An Overview for Brands
by: Signe McAdamsA lot has changed in the world of content syndication since we first wrote an overview on the subject back…
Read more →Walmart Brand Guide: Getting Started with Walmart Advertising and Product Content
by: Elizabeth OlmstedIn the early days of the pandemic, when toilet paper was scarce and social rules were changing fast, commerce was…
Read more →CPG Retailers Expand Online Grocery Advertising Platforms
by: Jeff KirbyCOVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Read more →Pandemic Gives Amazon Appliance Brands a Huge Opportunity
by: Elizabeth OlmstedAs people’s lives change due to the pandemic, they are buying appliances to help themselves adjust. Whether for entertainment (buying…
Read more →Put Amazon’s Data to Work with Amazon Audience Builder
by: Mangala DurgaAmazon’s servers are a treasure trove of beautiful, sparkling customer data. Alas, the treasure remains largely buried. However, advertisers can…
Read more →Optimizing Amazon Organic Search with Bullets
by: Douglas MellonBullets are an essential part of an Amazon product page and can be optimized to improve a brand’s presence in…
Read more →Use Your Customer Data with Amazon Advertiser Audiences
by: Mangala DurgaWith close to $280.5 billion in 2018 sales, Amazon has surpassed Google as the place shoppers go to research products….
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