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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
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Understanding the A9 Amazon Search Algorithm

By: Jeff Kirby   |   April 21, 2021

Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….

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Amazon Europe Content Strategy: Optimization and Translation

By: Becca Shreves   |   March 31, 2021

In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…

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Amazon Europe Brand Advice: Best Practices for Advertising and Content

By: Becca Shreves   |   March 17, 2021

While Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…

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Product Description Word Counts: Why Length Matters for Amazon Content

By: Elizabeth Olmsted   |   March 3, 2021

Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…

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Is Amazon Premium A+ Content a Good Idea for Your Brand?

By: Signe McAdams   |   February 10, 2021

There’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…

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Amazon Europe Growth: Recent Expansion and Retail Landscape

By: Becca Shreves   |   January 27, 2021

During an intense and challenging year for many, Amazon Europe growth during 2020 proves that the online retail giant truly…

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E-commerce Trends from 2020: Our Top Posts from the Year

By: Elizabeth Olmsted   |   January 6, 2021

Who’s eager to look back on all our fond memories of the past year? Anyone up for reliving the glory…

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Mobile E-commerce: How Great Content Can Boost Your Strategy

By: Douglas Mellon   |   December 30, 2020

Amazon is dominating online product searches and will continue to do so into the foreseeable future as consumers increase their…

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Amazon Store Versioning Makes Storefront Changes Easier

By: Signe McAdams   |   November 25, 2020

As Amazon positions itself as a brand builder, one of the options it offers is the Amazon Brand Store. A…

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Using Negative Keywords in Amazon Advertising

By: Ashley Reisen   |   November 18, 2020

When a recent search for gaming mouse pads showed the following paid ads for menstrual pads, I knew Kotex needed…

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