Blog

Amazon Launches ‘Experiments Learning Center’ to A/B Test A+ Content

by: Signe McAdams

Amazon recently launched a new tool for running A/B tests on A+ content called “Experiments Learning Center.” The tool offers…

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Beyond ROAS: Understanding Amazon Advertising Metrics

by: Jeff Kirby

There are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…

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Just Launched: Amazon Advertising Find-a-Partner Directory

by: Trinity Hartman

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Building an Amazon Strategy for the Holidays

by: Douglas Mellon

The shopping season is quickly approaching! We wanted to help out brands who are developing an advertising strategy for this…

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Preparing for the Future of Alexa Shopping

by: Elizabeth Olmsted

Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…

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Optimizing the Amazon Product Description

by: Jeff Kirby

Of the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…

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Amazon DSP Business Case: Quantifying Success

by: Tik Yip

Amazon’s demand-side platform (Amazon DSP) enables advertisers to programmatically buy display and video ads that target shoppers near the top…

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New Study Finds Amazon DSP Overtaking Google

by: Jeff Kirby

Advertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…

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Apparel Brands Should Invest in Amazon Fashion

by: Elizabeth Olmsted

From physical grocery stores to voice-powered shopping, Amazon is singing to the tune of “Anything you can do, I can…

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Amazon Vendors Unexpectedly Switched to Seller Central

by: Tik Yip

Recently, a large number of first-party Amazon vendors didn’t receive purchase orders from the site, sparking debate about whether the…

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