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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
Understanding the A9 Amazon Search Algorithm
Any brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Amazon Europe Content Strategy: Optimization and Translation
In the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…
Amazon Europe Brand Advice: Best Practices for Advertising and Content
While Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…
Product Description Word Counts: Why Length Matters for Amazon Content
Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…
Is Amazon Premium A+ Content a Good Idea for Your Brand?
There’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…
Amazon Europe Growth: Recent Expansion and Retail Landscape
During an intense and challenging year for many, Amazon Europe growth during 2020 proves that the online retail giant truly…
E-commerce Trends from 2020: Our Top Posts from the Year
Who’s eager to look back on all our fond memories of the past year? Anyone up for reliving the glory…
Mobile E-commerce: How Great Content Can Boost Your Strategy
Amazon is dominating online product searches and will continue to do so into the foreseeable future as consumers increase their…
Amazon Store Versioning Makes Storefront Changes Easier
As Amazon positions itself as a brand builder, one of the options it offers is the Amazon Brand Store. A…
Using Negative Keywords in Amazon Advertising
When a recent search for gaming mouse pads showed the following paid ads for menstrual pads, I knew Kotex needed…
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