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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
My E-Commerce Career: Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk
Careers in e-commerce are as dynamic and varied as the fast-changing industry itself. Below, in his own words, Pathfinder 23…
Brand New Galaxy’s Global E-Commerce Acceleration Team Leads the Way to Streamlined Services
Building a global brand across multiple markets and online retailers is an art form, particularly when it comes to e-commerce,…
Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?
Content26 is proud to be an inaugural member of the Amazon Advertising Partner Network, “A global community of agencies and…
Brand New Galaxy’s Frank Carvalho on Navigating Global E-Commerce
For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes…
Success in E-Business: Rethinking the Client-Agency Relationship with Lucie Dessarts
For many fast-moving consumer goods (FMCG) companies that focus primarily on brick-and-mortar retail, e-business remains largely uncharted territory. Both e-business…
Amazon Sponsored Brands Video Brings Static Ads to Life
Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…
What Skai’s Retail Media Expansion Means for Brands
This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…
Kenshoo Rebrands as Skai, Changing Both Name and Mission
Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Are Amazon Infographics a Good Idea?
With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…
Amazon Paid Search and Organic Search Should Work In Unison
From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
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