Blog

Hershey’s Kit Kat Product Page is Spooky Good

by: Elizabeth Olmsted

This Halloween, we want to spotlight some delicious-looking enhanced content. We’ve previously featured pages from Prismacolor, Moen, and Calphalon, and…

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It’s Never too Early to Start Thinking About Amazon Holiday Advertising

by: Jeff Kirby

The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…

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The Definitive Guide to Amazon Advertising

by: Jeff Kirby

Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…

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Vlog26: An Insider’s Look at Amazon Strategy

by: Jeff Kirby

There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…

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The Benefits of Amazon A+ Content

by: Angela Delarmente

Last year, Amazon accounted for 60% of all online sales in the U.S. If you’re selling on Amazon, you’d be…

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Amazon Advertising Growth: What Brands Need to Know

by: Elizabeth Olmsted

Google’s Eric Schmidt said in 2014 that Amazon was the company’s biggest competitor, and his premonition is becoming more prescient…

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Cleveland Research Ecommerce Summit Explores Challenges Facing “Modern Brands”

by: Trinity Hartman

More than 500 ecommerce leaders gathered in San Diego on September 13 for Cleveland Research Company’s 6th Annual eCommerce Summit. The…

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Amazon Prepares for Growth with “Amazon Advertising” Name Change

by: Elizabeth Olmsted

In a blog post last week, Amazon announced a new name for their fast-growing advertising business. Say goodbye to the…

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Amazon Alexa and Branded Search

by: Elizabeth Olmsted

Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…

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Creating Global Content for Amazon EU

by: Will Giersch

Amazon isn’t content to simply monopolize online retail in America — their sights are set on the entire world. Though…

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