Put Amazon’s Data to Work with Amazon Audience Builder
by: Mangala DurgaAmazon’s servers are a treasure trove of beautiful, sparkling customer data. Alas, the treasure remains largely buried. However, advertisers can…
Read more →Optimizing Amazon Organic Search with Bullets
by: Douglas MellonBullets are an essential part of an Amazon product page and can be optimized to improve a brand’s presence in…
Read more →Use Your Customer Data with Amazon Advertiser Audiences
by: Mangala DurgaWith close to $280.5 billion in 2018 sales, Amazon has surpassed Google as the place shoppers go to research products….
Read more →How Top Baby Brands Succeed on Amazon
by: Douglas MellonIn recent months, the baby category has seen a nearly 60% jump in online sales, with the COVID-19 outbreak causing…
Read more →Content26 Launches Amazon Advertising Dashboard Demo
by: Elizabeth OlmstedSay goodbye to cumbersome Excel sheets: content26 has launched a demo of its new Amazon Advertising dashboard. Our proprietary executive…
Read more →Amazon Sponsored Display Ads Are Replacing Product Display Ads
by: Jeff KirbyAmazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
Read more →Now is the Time for Grocery Brands to Step Up Their Game on Amazon
by: Sophia PengWith large sections of the population staying home and hesitant to deal with crowds, the COVID-19 pandemic is changing the…
Read more →Online Grocery Sales Soar as More Americans Shop From Home
by: Sophia PengAs grocery products and essential goods fly off the shelves across the United States in the face of the COVID-19…
Read more →Amazon Brand Analytics Dashboard Brings Expanded Metrics to Vendor Central
by: Jeff KirbyGood news for brands on Vendor Central: Starting April 1, every seller with an Amazon Brand Registry will have access…
Read more →Amazon Optimization: Enhanced Content and Conversion
by: Douglas MellonAmazon began 2019 by announcing their decision to supply Basic A+ content to all Vendor Central users at no cost….
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