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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
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My E-Commerce Career: Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk

By: Gemma Wilson   |   January 27, 2022

Careers in e-commerce are as dynamic and varied as the fast-changing industry itself. Below, in his own words, Pathfinder 23…

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Brand New Galaxy’s Global E-Commerce Acceleration Team Leads the Way to Streamlined Services

By: Elizabeth Olmsted   |   January 20, 2022

Building a global brand across multiple markets and online retailers is an art form, particularly when it comes to e-commerce,…

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Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?

By: Jeff Kirby   |   January 13, 2022

Content26 is proud to be an inaugural member of the Amazon Advertising Partner Network, “A global community of agencies and…

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Brand New Galaxy’s Frank Carvalho on Navigating Global E-Commerce

By: Elizabeth Olmsted   |   January 13, 2022

For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes…

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Success in E-Business: Rethinking the Client-Agency Relationship with Lucie Dessarts

By: Jeff Kirby   |   January 13, 2022

For many fast-moving consumer goods (FMCG) companies that focus primarily on brick-and-mortar retail, e-business remains largely uncharted territory. Both e-business…

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Amazon Sponsored Brands Video Brings Static Ads to Life

By: Jeff Kirby   |   September 15, 2021

Always exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…

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What Skai’s Retail Media Expansion Means for Brands

By: Jeff Kirby   |   September 1, 2021

This has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…

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Kenshoo Rebrands as Skai, Changing Both Name and Mission

By: Jeff Kirby   |   August 12, 2021

Kenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…

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Are Amazon Infographics a Good Idea?

By: Signe McAdams   |   August 4, 2021

With Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…

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Amazon Paid Search and Organic Search Should Work In Unison

By: Jeff Kirby   |   June 2, 2021

From a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…

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