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Content26 has been bridging the gap between brand needs and consumer needs since 2006.

We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and best practices for brands selling online.
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January 17, 2018

Don’t Get Left Behind: Amazon SEM is Essential

by: Preston Keaton

Brands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…

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January 10, 2018

Casting a Wider Net with Amazon Display Advertising

by: Sok Khann

Amazon Advertising (formerly known as Amazon Marketing Services) gives brands the ability to create focused, targeted ads that put products in…

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January 3, 2018

Amazon Basic A+ Content Now Free for All Vendors

by: Rebecca Moloney

Amazon has made Basic A+ content free for all Vendor Central users as of January 1st, 2018, moving away from…

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January 3, 2018

Standout Content for Amazon Kitchen and Bath

by: Elizabeth Olmsted

The home and kitchen categories on Amazon have each seen about a 25 percent year-over-year increase, meaning Amazon is a platform…

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December 27, 2017

Our Top 10 Ecommerce Resources from 2017

by: Elizabeth Olmsted

And just like that, another year is coming to a close. As we wrap up 2017, we’re taking a moment…

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December 20, 2017

Amazon Alexa: Optimizing Titles for Voice

by: Stacy Parrish

Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…

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December 13, 2017

Evolving Ecommerce Grocery Strategies for a Changing Landscape

by: Jeff Kirby

Due in no small part to the pressure applied by Amazon purchasing Whole Foods earlier this year, major food manufacturers…

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December 6, 2017

Amazon Alexa: Optimizing Bullets for Voice

by: Stacy Parrish

As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…

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November 29, 2017

Unilever Case Study: A History of Success with Amazon Content

by: Elizabeth Olmsted

When Unilever and content26 began their partnership in 2012, the consumer packaged goods giant was among the leaders in its…

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November 22, 2017

Augmented Reality Shopping has Potential with Amazon AR View

by: Elizabeth Olmsted

From digital assistant Alexa to its marketing efforts with AMS, Amazon is clearly not only a leader in online retail…

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