Advice for Working with Amazon Premium A+ Modules
by: Dave McCaulAs the latest innovation to the Amazon product page, Amazon Premium A+ content is piquing the interest of many forward-thinking…
Read more →Engage Conference 2018 Round-Up
by: Will GierschMy colleague, Julia Nelson, and I had the privilege of attending the Engage Conference 2018 in Portland last week. Engage…
Read more →Amazon Opts for Measured Approach to Alexa Advertising
by: Stacy ParrishConsumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Read more →Unlocking Premium A+ Content
by: Jeff KirbyAmazon has recently unveiled its newest innovation for the product page: Premium A+ Content. Designed to showcase high-resolution photos and…
Read more →Understanding Amazon’s Choice and Voice-Powered Shopping
by: Stacy ParrishThe dawn of conversational commerce and Amazon Alexa may mean convenience for shoppers, but it creates a new challenge for brands….
Read more →The Updated content26 Guide to Amazon A+ Content Requirements
by: Jeff KirbyAmazon is an ecommerce juggernaut and most consumer brands should have their products listed on Amazon. But product pages on…
Read more →Amazon Alexa Skills Enhance the Shopping Experience
by: Stacy ParrishAlexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
Read more →Product Detail Page Content: the Foundation of Amazon Advertising Campaigns
by: Sok KhannIn home construction, the most important part of a house is the foundation. A house can have all the curb…
Read more →AMS Solidifies Amazon as a Marketing Platform
by: Mark WhiteFor over 12 years, content26 has worked with a wide range of businesses, from small start-ups to Fortune 100 manufactures,…
Read more →Don’t Get Left Behind: Amazon SEM is Essential
by: Preston KeatonBrands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…
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