Don’t Get Left Behind: Amazon SEM is Essential
by: Preston KeatonBrands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…
Read more →Casting a Wider Net with Amazon Display Advertising
by: Sok KhannAmazon Advertising (formerly known as Amazon Marketing Services) gives brands the ability to create focused, targeted ads that put products in…
Read more →Amazon Basic A+ Content Now Free for All Vendors
by: Rebecca MoloneyAmazon has made Basic A+ content free for all Vendor Central users as of January 1st, 2018, moving away from…
Read more →Standout Content for Amazon Kitchen and Bath
by: Elizabeth OlmstedThe home and kitchen categories on Amazon have each seen about a 25 percent year-over-year increase, meaning Amazon is a platform…
Read more →Our Top 10 Ecommerce Resources from 2017
by: Elizabeth OlmstedAnd just like that, another year is coming to a close. As we wrap up 2017, we’re taking a moment…
Read more →Amazon Alexa: Optimizing Titles for Voice
by: Stacy ParrishProduct titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
Read more →Evolving Ecommerce Grocery Strategies for a Changing Landscape
by: Jeff KirbyDue in no small part to the pressure applied by Amazon purchasing Whole Foods earlier this year, major food manufacturers…
Read more →Amazon Alexa: Optimizing Bullets for Voice
by: Stacy ParrishAs voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Read more →Unilever Case Study: A History of Success with Amazon Content
by: Elizabeth OlmstedWhen Unilever and content26 began their partnership in 2012, the consumer packaged goods giant was among the leaders in its…
Read more →Augmented Reality Shopping has Potential with Amazon AR View
by: Elizabeth OlmstedFrom digital assistant Alexa to its marketing efforts with AMS, Amazon is clearly not only a leader in online retail…
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