Don’t Get Left Behind: Amazon SEM is Essential
by: Preston KeatonBrands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…
Read more →Content26 has been bridging the gap between brand needs and consumer needs since 2006.
We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and best practices for brands selling online.Brands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…
Read more →Amazon Advertising (formerly known as Amazon Marketing Services) gives brands the ability to create focused, targeted ads that put products in…
Read more →Amazon has made Basic A+ content free for all Vendor Central users as of January 1st, 2018, moving away from…
Read more →The home and kitchen categories on Amazon have each seen about a 25 percent year-over-year increase, meaning Amazon is a platform…
Read more →And just like that, another year is coming to a close. As we wrap up 2017, we’re taking a moment…
Read more →Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
Read more →Due in no small part to the pressure applied by Amazon purchasing Whole Foods earlier this year, major food manufacturers…
Read more →As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Read more →When Unilever and content26 began their partnership in 2012, the consumer packaged goods giant was among the leaders in its…
Read more →From digital assistant Alexa to its marketing efforts with AMS, Amazon is clearly not only a leader in online retail…
Read more →