Consumer packaged goods (CPG) companies face a lot of competition on grocery and drugstore shelves. That makes packaging more important than ever, according to the consulting firm Cambashi. Many of the elements that go into the “perfect package” on a brick-and-mortar store shelf also apply to the world of e-commerce, where product descriptions take the place of traditional packaging.
Here are several of the features of a perfect package, according to Cambashi:
- Conform to regulations
- Convey the experience of using the product
- Communicate brand values
- Use design to strengthen the relationship between consumers and manufacturers
You can read more about CPG packaging at consumergoods.edgl.com.