If you know you need video but feel trepidatious about how to make it work for you, never fear. Claudia Bruemmer offers some stellar advice on TopTenWholesale.com. Tips include careful metadata tagging of your videos for SEO and branding your videos for a strong identity outside your website. Combine these suggestions with top, cross-channel performance, and your videos will rock your proverbial conversion-rate boat.
Read the full story at toptenwholesale.com
Online sales are important and can only be expected to grow. (Have we said that already?) The Times of India reported on a study by India’s chamber of commerce, ASSOCHAM, revealing that 25 percent of shoppers between 16 and 35 years old in the city of Ludhiana actually prefer to shop online for electronics.
Read the full story at timesofindia.indiatimes.com
Internet Retailer‘s Don Davis gives us an insight into what SEO-successful companies do for link-building. According to a study by Covario, these retailers don’t necessarily pin their hopes on thousands–or even millions–of inbound links. Instead, they garner links to interior product pages with rich content rather than homepages. Quantity is important, but in this case, link quality counts too.
Read the full story at internetretailer.com