Retailers Hold the Key to Social Commerce

Social Media BallonsDon’t hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing company Mindshare believe “the future of social commerce will increasingly take place outside of social networks.”

Who will lead the way in social commerce innovations? Retailers and e-tailers.

“We’ll move to a world where retailers present customized offerings based on our social graph, rather than rely on the serendipity of a friend ‘liking’ the same product we’re looking at,” Armstrong writes.

You can read more about the future of social commerce at

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