Retailers Increasing Conversion Rates with Instagram Photos


Social commerce campaigns use user-generated photos on sites like Instagram to get beyond standard product images.

Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless are just some of the sites that have begun using a service called Olapic to sort through and vet the Instagram submissions as well as analyze the data.

Initial results of this social commerce experiment are impressive: clients reportedly saw an increase of 5 to 7 percent in conversion rates from displaying user-generated photos. Olapic also found that “shoppers who interact with a real person’s photo on the site convert at 2 to 3 times higher than the shopper average,” according to a blog post in TechCrunch.

Lululemon reportedly generated 26,000 photos when it ran an Instagram campaign last fall called #TheSweatLife.

“Our partners are telling us they’re receiving a lot of comments and emails that [consumers are] super pysched to be a part of the brand,” Olapic founder Jose de Cabo told TechCrunch.

You can read more about Instragram’s use on e-commerce sites at


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