SellPoint, Inc. creates and syndicates product tours featuring 360-degree images, video, animation, and product specs.
Formed in 2000, SellPoint started out as Tentoe, Inc., the name a reflection of the company’s California surfer ethos. Tentoe began by working with manufacturers interested in syndicating catalogue information (features, specs, images, and descriptions) to e-commerce sites. The company also created a product content portal that allowed sales teams in the field to access product data and other sales materials.
Focus on Rich Media Content
In 2007, the company changed its name to SellPoint to reflect their focus on publishing rich media content.
By producing product tours in-house, SellPoint offers manufacturers what the company calls “zero-effort implementation.” While SellPoint can easily modify product tours, the company does not offer the flexibility of a do-it-yourself interface where customers can create or edit their own product tours. SellPoint currently creates product tours for approximately 75 manufacturing clients, making them available to more than 150 e-commerce sites.