SEO Hocus Pocus

In this advanced technological age, there are those who wield SEO with the same artistry as Harry Potter commanding his incantations. Then there are those who, despite acknowledging the magnitude of its value, have only a fundamental grasp of site optimization. For the latter group, Erez Barak of SearchEngineWatch offers a quick SEO 101 lesson. New site administrators stand to substantially boost their search engine visibility with minimal effort by following a few easy steps. Those include laying claim to your brand, monitoring your site to see what’s working, aligning keywords with your content, and studying your competitors.

Read the full story at searchenginewatch.com

Using video for online retail is a relatively new tactic that people either like or love. The only disagreement is over whether it’s the best thing since sliced pepperoni, or just another gimmick that warrants payment of lip service. Justin Foster of Video Commerce is firmly of the belief that video could well be the next revolution in e-commerce. Foster likens the situation to 15 years ago when companies weren’t sure that selling their product online was such a great idea–he believes online vendors are being too careful and need to embrace video with all the love and attention they can muster.

Read the full story at video-commerce.org

Daily-deal sites are all the rage nowadays, and a recent survey conducted by one such site indicates that that momentum will carry into the holiday shopping season this year. PriceGrabber surveyed nearly 3,000 Americans and found that about 60 percent of them intend on using daily-deal sites for at least some of their Christmas or Hanukkah gift-buying. Graham Jones, general manager of PriceGrabber, cites the “emerging popularity of the experiential gift” as an impetus for the shift toward the dining-and-entertainment-oriented social-buying sites.

Read the full story at www.internetretailer.com.