Smart SEO for the Year of Content

Best SEO Moves Toward Quality Content

“Good, honest content to which other sites link impresses the hell out of Google,” says Thad Rueter, Senior Editor at Internet Retailer. We at Content Ping have been evangelizing about the import of quality content since Donald Trump wore short pants. Not only does it offer the best strategy for higher conversion, it’s also increasingly crucial to SEO success with every passing Panda update. Every time Google tweaks its algorithm, an angel gets wings–and also, black hat content farms go kaput and businesses with clean, meaningful content rise to the top in the competitive search engine results. That is why many village elders are calling 2012 “the Year of Content Marketing.”


Content Merchandising as Cheese

Speaking of quality content, Barry Feldman of Content Marketing Institute offers an effective metaphor extolling the power of cheese. Oh, wait, he’s saying strong marketing content is the cheese that makes the mousetrap successful. And while some shoppers are smarter than mice, the point is well taken: the more tempting the bait, the deader the mouse/more motivated the consumer. Stale, old cheese/content is likely to displease the target. Finally, you don’t want to be too cheesy, but you also don’t want to be too boring, so it’s important to strike a balance between bland and flavorful–somewhere between Cheez Whiz and Belletoile triple-cream brie on one well-known metric scale. Anyway, it’s a good article.

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