Amazon

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Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

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Amazon Vendor Central v. Seller Central: What Are the Benefits?

By: Trinity Hartman   |   July 19, 2022

Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…

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Product Description Word Counts: Why Length Matters for Amazon Content

By: Elizabeth Olmsted   |   March 3, 2021

Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…

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Optimizing Amazon Organic Search with Bullets

By: Douglas Mellon   |   July 15, 2020

Bullets are an essential part of an Amazon product page and can be optimized to improve a brand’s presence in…

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Cleveland Research Ecommerce Summit Explores Challenges Facing “Modern Brands”

By: Trinity Hartman   |   September 20, 2018

More than 500 ecommerce leaders gathered in San Diego on September 13 for Cleveland Research Company’s 6th Annual eCommerce Summit. The…

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Three Reasons to Rethink Amazon from the Cleveland Research Company Ecommerce Forum

By: Trinity Hartman   |   September 27, 2017

As Amazon continues to disrupt the retail world, what should brands do to not only survive but also thrive? Five…

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Amazon Marketing Services Webinar: Improve AMS Budget Forecasting

By: Angela Delarmente   |   May 2, 2017

Developing the right strategy is vital to a successful Amazon Marketing Services (AMS) campaign. But getting there also requires a…

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Building Content through Amazon Vendor Central

By: Angela Delarmente   |   January 6, 2017

It’s not surprising to us that content creation via Amazon Vendor Central is one of our most popular blog topics….

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Our 6 Best Posts on Dynamic Product Content

By: Angela Delarmente   |   December 14, 2016

As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the…

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Salsify Leadership Breakfast: Content is King

By: Rebecca Moloney   |   December 7, 2016

In November, content26 attended an executive leadership breakfast hosted by Salsify where representatives from Google, Walmart, and Modelez spoke on…

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