Branding
Amazon Seller Fees Protect Top Brands
Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated…
Five Things You Need to Know about Discoverability and Content
Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…
Our 5 Best Posts on Strategic Product Pages
As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…
Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
Andrea Derricks: Personal Care Brands Lack Effective Digital Strategies
The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…
What Should Your Brand Site Do for You?
After years of concentrating on the effects of social media on conversion, it may be time for companies to take…
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…
Gap Is Taking Convergence Seriously
Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….
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