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Amazon Seller Fees Protect Top Brands

By: content26   |   September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated…

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Five Things You Need to Know about Discoverability and Content

By: content26   |   April 27, 2016

Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…

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Our 5 Best Posts on Strategic Product Pages

By: content26   |   December 16, 2015

As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…

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Shoppers Look for Images on CPG Product Pages

By: content26   |   May 14, 2015

This guest post from Ryan Jepson at Profitero offers some conclusions of an analysis of the content for over 1,000 products…

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The Many Benefits of Product Information [Link Roundup]

By: content26   |   January 19, 2015

We talk about the benefits of product information often on this blog. There’s conversion, there’s better SEO, there’s branding and…

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Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary

By: Trinity Hartman   |   March 24, 2014

Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…

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Andrea Derricks: Personal Care Brands Lack Effective Digital Strategies

By: Trinity Hartman   |   September 18, 2013

The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…

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What Should Your Brand Site Do for You?

By: content26   |   January 8, 2013

After years of concentrating on the effects of social media on conversion, it may be time for companies to take…

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Will Amazon Play Host to Social Butterflies?

By: Trinity Hartman   |   November 27, 2012

Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…

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Gap Is Taking Convergence Seriously

By: content26   |   October 17, 2012

Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….

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