Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated…
Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…
As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…
This guest post from Ryan Jepson at Profitero offers some conclusions of an analysis of the content for over 1,000 products…
We talk about the benefits of product information often on this blog. There’s conversion, there’s better SEO, there’s branding and…
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…
After years of concentrating on the effects of social media on conversion, it may be time for companies to take…
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…
Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….
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