Brick and Mortar
Cross-Channel Selling Eases Showrooming Worries
Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as…
Best Buy Tests Upscale Approach
Retailers (both online and traditional) have been known to shamelessly chase after Henry consumers: high earner, not rich yet. The…
Serving “Leave Me Alone” Shoppers
Are sales associates an asset or a liability? As a shopper who puts a high premium on efficiency, I love…
Retailers Race to Keep Up with Smartphonatics
Pop quiz, hotshot: What’s a smartphonatic? A. A person who’s both smart and hooked on phonics B. The name of…
Using Wi-Fi to Spy
In the future, showrooming could put you in the cross hairs of a pesky sales associate. According to an article…
The Fix Is In: Sony and Samsung Implement Price Protection
Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of price protection. UPP is not…
Piehead’s Cassandra Moore: Creating Multichannel Content
Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…
Costco Ecommerce: Expect a Makeover
Do profitable brick-and-mortar stores need ecommerce? Costco Wholesale thinks so. The country’s second-largest retailer has announced plans to overhaul its…
Can Social Gifting Give Retailers a Boost?
Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…
Internet Shopping On the Rise in 2012
It’s only April, but the early signs show online sales in 2012 blowing the roof off of previous years. The…
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