Brick and Mortar

Cross-Channel Selling Eases Showrooming Worries

By: Trinity Hartman   |   August 9, 2012

Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as…

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Best Buy Tests Upscale Approach

By: Trinity Hartman   |   July 5, 2012

Retailers (both online and traditional) have been known to shamelessly chase after Henry consumers: high earner, not rich yet. The…

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Serving “Leave Me Alone” Shoppers

By: Trinity Hartman   |   June 29, 2012

Are sales associates an asset or a liability? As a shopper who puts a high premium on efficiency, I love…

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Retailers Race to Keep Up with Smartphonatics

By: Daniel Ward   |   June 27, 2012

Pop quiz, hotshot: What’s a smartphonatic? A. A person who’s both smart and hooked on phonics B. The name of…

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Using Wi-Fi to Spy

By: Trinity Hartman   |   June 20, 2012

In the future, showrooming could put you in the cross hairs of a pesky sales associate. According to an article…

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The Fix Is In: Sony and Samsung Implement Price Protection

By: Daniel Ward   |   May 30, 2012

Nothing better illustrates the squeeze e-commerce has put on manufacturers than the recent introduction of price protection. UPP is not…

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Piehead’s Cassandra Moore: Creating Multichannel Content

By: Trinity Hartman   |   May 24, 2012

Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…

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Costco Ecommerce: Expect a Makeover

By: Trinity Hartman   |   May 9, 2012

Do profitable brick-and-mortar stores need ecommerce? Costco Wholesale thinks so. The country’s second-largest retailer has announced plans to overhaul its…

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Can Social Gifting Give Retailers a Boost?

By: Trinity Hartman   |   May 2, 2012

Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…

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Internet Shopping On the Rise in 2012

By: Ryan Mallett   |   April 9, 2012

It’s only April, but the early signs show online sales in 2012 blowing the roof off of previous years. The…

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