We’ve been following Rakuten Buy.com this year, as the company’s “merchant-centric” approach offers an interesting counterpoint to other large online…
The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…
The Japanese Internet company Rakuten continues to show interest in companies aiming to personalize the e-commerce experience, this time by…
How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed…
When Rakuten bought the e-commerce upstart Buy.com in 2010, the site had already begun positioning itself as an alternative to…
“Buy from people, not the Internet.” Among thousands of silly marketing slogans, the one shared by Buy.com and its Japanese…
The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…
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