Buy.com
Rakuten Buy.com Looks Ahead to 2013
We’ve been following Rakuten Buy.com this year, as the company’s “merchant-centric” approach offers an interesting counterpoint to other large online…
Product Videos Continue to Influence Online Sales
The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…
Rakuten Invests in “Citizen Commerce”
The Japanese Internet company Rakuten continues to show interest in companies aiming to personalize the e-commerce experience, this time by…
Rakuten Buy.com Infographic: How We Shop
How much time do Buy.com consumers spend researching electronics before they hit the buy button? What are the most browsed…
Rakuten Buy.com’s Bernard Luthi: “We Empower Merchants”
When Rakuten bought the e-commerce upstart Buy.com in 2010, the site had already begun positioning itself as an alternative to…
Rakuten Buy.com: A Merchant-Centric Approach to E-Commerce
“Buy from people, not the Internet.” Among thousands of silly marketing slogans, the one shared by Buy.com and its Japanese…
Can Rakuten Personalize E-Commerce?
The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…
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