Cognitive Psychology
The Halo Effect of Word Choice
Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…
Flip the Decision-Making Coin: Eyes Wide Open by Noreena Hertz
Although Noreena Hertz calls Eyes Wide Open a “decision-making tool kit,” the book at times has the feel of a…
How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
Three Books to Improve Your Decision-Making Process
The decisions most of us are faced with on a regular basis don’t compare to the scope of Hewlett-Packard’s disastrous…
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