Cognitive Psychology

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Battling Choice Overload for a Better Shopping Experience

By: Angela Delarmente   |   July 28, 2014

I’m one of those people who tend to disassociate in the face of abundance. If I was a superhero, “too…

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The Halo Effect of Word Choice

By: Mark White   |   May 19, 2014

Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…

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Flip the Decision-Making Coin: Eyes Wide Open by Noreena Hertz

By: Mark White   |   May 1, 2014

Although Noreena Hertz calls Eyes Wide Open a “decision-making tool kit,” the book at times has the feel of a…

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How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz

By: Mark White   |   April 28, 2014

Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…

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Three Books to Improve Your Decision-Making Process

By: Mark White   |   December 9, 2013

The decisions most of us are faced with on a regular basis don’t compare to the scope of Hewlett-Packard’s disastrous…

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Content Curation Comes of Age in E-Commerce

By: Augustin Kendall   |   March 14, 2012

Somewhere between the founding of LiveJournal in 1999 and I Can Has Cheezburger? in 2007, blogging morphed from a favorite pastime of…

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