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Merchandising vs. Marketing: Movies

By: Augustin Kendall   |   November 12, 2013

What’s the point of a movie trailer? To get people in the theater watching the movie. Once they’re in the…

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Merchandising vs. Marketing: Therapy

By: Augustin Kendall   |   October 15, 2013

The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…

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Merchandising vs. Marketing: Sick

By: Augustin Kendall   |   March 7, 2013

It is the job of marketing to get your attention and convince you to go to the store (or the…

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