Consumer Decision Journey
ROI, Chunking, and Other Content Marketing Affairs: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Product Page Credibility, Information & Design: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
The Social Life of Content: Summary
MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…
Why Marketing Needs Merchandising [Infographic]
Embed This Image On Your Site (copy code below): <a href=”http://content26.com/images/infographics/Marketing-and-Merchandising-large.png”><img style=”border: none;” alt=”Marketing and Merchandising Infographic” src=”http://content26.com/images/infographics/Marketing-and-Merchandising-small.png” /></a> <div>Courtesy…
Merchandising vs. Marketing: Therapy
The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…
Rethinking the “Purchase Funnel”
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
Create Effective CTAs by Mapping Content to the Sales Cycle
Let’s say you have stellar content for your product pages, customer service section, and blog. You even have educational and…
Content Curation Comes of Age in E-Commerce
Somewhere between the founding of LiveJournal in 1999 and I Can Has Cheezburger? in 2007, blogging morphed from a favorite pastime of…
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