Consumer Decision Journey

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ROI, Chunking, and Other Content Marketing Affairs: Interview

By: content26   |   March 18, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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Product Page Credibility, Information & Design: Interview

By: content26   |   March 9, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz

By: Mark White   |   April 28, 2014

Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…

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Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary

By: Trinity Hartman   |   March 24, 2014

Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…

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The Social Life of Content: Summary

By: content26   |   December 11, 2013

MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…

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Why Marketing Needs Merchandising [Infographic]

By: Trinity Hartman   |   December 4, 2013

Embed This Image On Your Site (copy code below): <a href=”http://content26.com/images/infographics/Marketing-and-Merchandising-large.png”><img style=”border: none;” alt=”Marketing and Merchandising Infographic” src=”http://content26.com/images/infographics/Marketing-and-Merchandising-small.png” /></a> <div>Courtesy…

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Merchandising vs. Marketing: Therapy

By: content26   |   October 15, 2013

The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…

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Rethinking the “Purchase Funnel”

By: Trinity Hartman   |   March 26, 2013

A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…

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Create Effective CTAs by Mapping Content to the Sales Cycle

By: content26   |   April 11, 2012

Let’s say you have stellar content for your product pages, customer service section, and blog. You even have educational and…

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Content Curation Comes of Age in E-Commerce

By: content26   |   March 14, 2012

Somewhere between the founding of LiveJournal in 1999 and I Can Has Cheezburger? in 2007, blogging morphed from a favorite pastime of…

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