Content and Commerce

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Four Ways to Add Strategic Content to Your Product Pages

By: Trinity Hartman   |   January 6, 2016

Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…

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CPG Chicago Summit Twitter Summary

By: content26   |   November 6, 2015

Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…

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We’re Going to the CPG Online Digital Grocery Summit

By: content26   |   October 7, 2015

On November 5, online grocery experts will be gathering at the Hyatt in Chicago for the 2015 CPG Online and Digital…

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The Social Life of Content: Summary

By: content26   |   December 11, 2013

MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…

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Boom and Bust: InStyle Expands to Branded Product

By: content26   |   August 21, 2013

A thoughtful post on Search Engine Land discussed the issue of similar content in search engine results (different than the…

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More Content and Commerce; Tracking Goes Offline

By: content26   |   August 8, 2013

Joining the content and commerce ranks, Food52, a community cooking website, launched a shop this week. Provisions sells (what else?)…

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Tapestry: Perfect Platform for Brand Storytelling?

By: content26   |   June 6, 2013

It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…

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J-Commerce Looks for a Piece of the Action

By: Trinity Hartman   |   February 5, 2013

Can a gossip site generate e-commerce revenue? That’s a question posed by the news that Gawker is going to wade…

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Digital Catalogs Keep Shoppers Shopping

By: content26   |   October 24, 2012

The content and commerce model is breaking free of high fashion. Digital catalogs, unlike digital magazines, are thriving. Catalog Spree,…

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Fashion Magazines Hope to Profit from “Content to Commerce” Ventures

By: Trinity Hartman   |   September 19, 2012

Love Harper’s Bazaar‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar online marketplace. According…

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