Content and Commerce
Four Ways to Add Strategic Content to Your Product Pages
Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…
CPG Chicago Summit Twitter Summary
Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…
We’re Going to the CPG Online Digital Grocery Summit
On November 5, online grocery experts will be gathering at the Hyatt in Chicago for the 2015 CPG Online and Digital…
The Social Life of Content: Summary
MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…
Boom and Bust: InStyle Expands to Branded Product
A thoughtful post on Search Engine Land discussed the issue of similar content in search engine results (different than the…
More Content and Commerce; Tracking Goes Offline
Joining the content and commerce ranks, Food52, a community cooking website, launched a shop this week. Provisions sells (what else?)…
Tapestry: Perfect Platform for Brand Storytelling?
It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…
J-Commerce Looks for a Piece of the Action
Can a gossip site generate e-commerce revenue? That’s a question posed by the news that Gawker is going to wade…
Digital Catalogs Keep Shoppers Shopping
The content and commerce model is breaking free of high fashion. Digital catalogs, unlike digital magazines, are thriving. Catalog Spree,…
Fashion Magazines Hope to Profit from “Content to Commerce” Ventures
Love Harper’s Bazaar‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar online marketplace. According…
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