Content and Commerce

When Branded Content Isn’t Enough

By: Trinity Hartman   |   September 13, 2012

What does reality TV have to do with selling shoes? Nine West has decided it needs to go beyond “branded…

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Weekly Content Critique: Calling (Kate) Spade a Spade

By: Augustin Kendall   |   June 11, 2012

A few clothing brands, including kate spade new york and Mr Porter, are repeatedly cited as paragons of the content…

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Macy’s Explores the Lure of Themed Content

By: Breanne Boland   |   May 8, 2012

Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially…

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Weekly Content Critique: Popdust Style’s Pop-Up Fail

By: Augustin Kendall   |   May 4, 2012

Continuing the content and commerce theme of last week’s critique, I checked out a new e-commerce site just launched by Popdust.com. As…

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Curata’s Pawan Deshpande: Content Curation

By: Trinity Hartman   |   May 3, 2012

To succeed in e-commerce, brands need to craft exceptional content and present it in an engaging way. But they also…

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Weekly Content Critique: Mr Porter’s Take on a Denim Jacket

By: Augustin Kendall   |   April 27, 2012

Selling clothing online is no easy task. It’s hard to compete with the physical experience of a fitting room, but…

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