Content Best Practices

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Amazon Seller Fees Protect Top Brands

By: Angela Delarmente   |   September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated…

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Four Takeaways from the Cleveland Research Company Ecommerce Forum

By: Trinity Hartman   |   September 21, 2016

What strategies and tactics should manufacturers use to drive ecommerce growth? That was the question that the ecommerce teams from…

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

By: Trinity Hartman   |   September 14, 2016

Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009,…

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Amazon Grocery: Top Ranking Brands

By: Trinity Hartman   |   August 31, 2016

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of…

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Are Your Product Pages Ready for the Online Grocery Boom?

By: Jeff Kirby   |   August 16, 2016

Grocery products are an up-and-coming ecommerce category with online sales predicted to grow at a compound annual rate of 21.1%…

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A Guide to Amazon Product Page Content

By: Angela Delarmente   |   July 13, 2016

A successful Amazon product page has everything a shopper needs to decide if your product is right for them. With…

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Create Successful Content for Amazon Marketing Services

By: Ellie Dresel   |   June 8, 2016

It isn’t news to us at content26 that, in ecommerce, Amazon is the new Google. Amazon Marketing Services (AMS) has…

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Product Images: the Power to Persuade

By: Stacy Parrish   |   June 1, 2016

Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce…

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How to Write Bullets for Amazon

By: Jeff Kirby   |   May 25, 2016

Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be…

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How to Write Essential Product Descriptions for Amazon

By: Jeff Kirby   |   May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…

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